How to Develop a Strong Package Design for Your Brand

Good package design communicates the message of the brand or product to the consumer. It's also convenient, secure and protects the product. It's essential for a brand to develop a strong and distinctive package design. If you haven't already, consider these tips to make your packaging stand out from the competition.

Good packaging design is communicative

A good package is an important communication tool for your business. Consumers make 76% of their purchasing decisions while in the store, so it's critical to design your packaging to communicate your message effectively. People are highly visual, and the brain processes images 60,000 times faster than text. Therefore, you only have a few seconds to convince consumers to buy your product. Nielsen research shows that a good package can influence the decision to purchase or try a new product.

A good package can catch the consumer's attention and credibly communicate the benefits of the product. It can also evoke an emotional response. However, a good packaging design may not be enough to convince a consumer to buy a product.

It's convenient

The package design is very convenient for everyday  use.  It's  not  affected  by humidity and therefore, convenient for daily use. It also helps improve brand recognition. However, it should reflect the product inside it. The more creative the package design, the more the product will stand out in the shelves. Hence, it is very important to choose the right package design for your product.

It's secure

Secure package design is critical for ensuring the safety and security of products. For example, a drug package may need to be tamper-evident and child resistant, as well as difficult for older consumers or the disabled to open. Meeting these goals is a complex task. Fortunately, there are many tools available to assist with packaging development.

It protects the product

Packaging should protect the product from damaging elements and maintain product integrity. High-density polyethylene (HDPE) and PET are durable plastics that are ideal for food and beauty products. Glass and aluminum are also excellent choices for packaging and can extend shelf life and freshness. Silica packets can reduce the risk of water damage and help preserve the product. These issues all affect the design and construction of the packaging, and they must be taken into account to avoid damage from water and other elements.